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Light and Shadow

YOU'RE AMAZING FOR SHOWING UP!

WE'RE SO PROUD THAT YOU'RE COMMITTING TO
LEVELLING UP YOUR LIFE.

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How To Price Your Products and Services

  • 19 Steps

About

Starting out, or stuck in a rut? Tired of feeling unsure about your worth, your pricing structure, and how to charge for your services? Well, worry no more! Our team has a decade of experience building one of the biggest creative design businesses in South Africa, and brings in a seven-figure annual revenue. We're here to take you through all our tips and tricks on how to price your shoots, up your revenue and boost your sales. We’re going to walk you through step-by-step – market research, analysing your expenses, calculating your profit margins, formulating a tiered pricing plan, and then how to action all of this information. HERE'S THE SPECIFICS: o The ins-and-outs of market research o Formulating your expenses o Keeping track of your income o Data analysis o Managing your self worth mindset o Calculating your profit margin o Formulating your pricing plan o Figuring out discounts o Adding extras to increase revenue streams o Outlining a targeting system o Making your pricing plan presentable to clients (including bonus freebie!) As with everything in life, the more you put in, the more you get out. So roll up those sleeves, open up an excel document, & prepare to stretch out those brain muscles. We’ve got numbers to crunch, but these are the types of numbers that can bring revenue flowing in!

Overview

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